Fanwood, NJ, September 12, 2011- Keeping children entertained and inspired will be easier for parents this November. Sweet Soap’s and Horizon Group USA announce their partnership to bring consumers innovative soap programs for kids and adults.
Ellen Cagnassola, owner of www.sweetsoaps.com , recognized a need for fresh ideas in the “do it yourself” soap crafting industry. Horizon Group USA, the number one wholesaler of kids craft kits in the US is the manufacturer of Cagnassola’s designs, launching in a major retailer this November.
Cagnassola started her small business in 1998, handcrafting some of the most unusual products in the gift market. These novelty products brought her national publicity in print and television over the years. Cagnassola states, “My American Dream is to design consumer goods that bring people happiness. The opportunity to partner with a force like Horizon Group is an honor.”
Larry Fine, executive vice president and chief merchandising officer of Horizon Group
USA said “We are pleased to have formed this partnership with one of the soap making experts in the industry. With Ellen's vision and our sourcing and manufacturing capabilities, we believe we can re-energize this exciting category of merchandise."
ABOUT SweetSoaps.com - SweetSoaps.com is a woman owned small business founded in 1998, located in Central New Jersey. Email firstname.lastname@example.org
ABOUT Horizon Group USA - Horizon Group USA Inc in Warren, NJ is a private company categorized under Toys and Hobby Goods and Supplies. Horizon Group USA wholesales crafts and consumer goods to all of America’s large retail chains. www.horizongroupusa.com