Fanwood, NJ, September 12, 2011- Keeping children
entertained and inspired will be easier for parents this November. Sweet Soap’s and Horizon Group USA announce
their partnership to bring consumers innovative soap programs for kids and
adults.
Ellen Cagnassola, owner of www.sweetsoaps.com , recognized a need for fresh ideas in the “do it yourself” soap
crafting industry. Horizon Group USA, the
number one wholesaler of kids craft kits in the US is the manufacturer of
Cagnassola’s designs, launching in a major retailer this November.
Cagnassola started her small business in 1998, handcrafting some of the most unusual products in the gift market. These novelty products brought her national publicity in print and television over the years. Cagnassola states, “My American Dream is to design consumer goods that bring people happiness. The opportunity to partner with a force like Horizon Group is an honor.”
Larry Fine, executive vice president and chief merchandising officer of Horizon Group
USA said “We are
pleased to have formed this partnership with one of the soap making experts in
the industry. With Ellen's vision and our sourcing and manufacturing
capabilities, we believe we can re-energize this exciting category of
merchandise."
ABOUT SweetSoaps.com - SweetSoaps.com is a woman
owned small business founded in 1998, located in
Central New Jersey. Email sweetsoaps@comcast.net
ABOUT Horizon
Group USA - Horizon Group USA Inc in
Warren, NJ is a private company categorized under Toys and Hobby Goods and
Supplies. Horizon Group USA
wholesales crafts and consumer goods to all of America’s large retail
chains. www.horizongroupusa.com
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