In addition to my feature "Paying It Forward" on MSNBC's Your Business TV show, I was asked to contribute to a book that is four years in the making. You can read my blurb below. I tried to make it as simple as possible so it does not overwhelm people that are not Internet savvy. Hope you find it useful?
Marketing your business today needs to be a combination of old school and tech. Keep making those calls and knocking on doors but also learn a new trick. You can start a blog for free by using www.blogspot.com embed it into your company website. Blog on a weekly basis and Google will pick up your posts in their search engine according to the tags you use for each blog post. Another way to track your business and your competition is through the use of http://www.google.com/alerts . Put your business name in the alerts to see what people on the Internet are saying about your company. Track your competition as well and see how you can improve your branding. Keep all of your online tools connected by Facebooking your Blog posts and Tweeting your Facebook posts etc. I also keep my www.etsy.com shop on my blog in addition to my existing website presence. Social Media, Blogging, and Website are becoming standards in a small business. Take baby steps, and soon you will see that they do all add up quickly. It took me a year to master this, so I know it can be done, even if you are not a technology wizard.
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