Here is my new logo in a bar of my soap, designed for me by http://www.verticalprinting.com/ Laura is the genius behind this creation.(of course I met Laura on twitter @vpg_printing) I am going to share with you a twitter move I use for bringing in new business. I offered one free bar of Logo Soap to anyone who wanted it on twitter. The rules were you had to email me your JPEG logo by 5 pm est. So I made the bars shipped them each for about $2.00. After a couple of days, the e mails and phone calls come rolling in as they are received. Why? This is because to appreciate how awesome my logo soap is you need to see it as YOURS! It is special in their hands because it is no longer about ME it's about THEM. Personalizing is so key to bringing your customers to their knees. Of course price point is an issue for promos so that is why you must have a variety. Once this door is open 90% of the time I get the sale. Check back because I am going to tell you about a second business I created from learning to tweet, engage, and market products for other people. 100% truth!
Posts
This is SUCH a fantastic idea. For many years I managed a sales team and each year we attended countless conferences. We, and the other vendors, had the same old, tired giveaways. This is such a great FRESH (forgive the pun) idea for a corporate giveaway!
ReplyDelete